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Small Business Ideas

Creating A Brand In Lieu Of A Product

Don’t mistake your brand for your product.  They aren’t the same and experts say that you shouldn’t be launching your product.  Launch a brand instead. Here are some justifications for doing so. Creates value Notice that consumers would have the tendency to buy branded products than generic ones despite the …

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How To Successfully Market Your Business This Holiday Season

The holiday season is underway.  Learn how you can use marketing strategies to lure clients all the more. The holidays almost always keep business owners like you on your toes more than ever.  One of your concerns might be how to market your products or services fast enough or how …

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How Businesses Can Gain New Clients

Growing your business means consistently gaining new clients.  See how you can leverage social media presence to broaden your clientele base.  Here are 4 easy steps. Check where your clients are located It is quite easy to check where your clients might be staying.  This info is available through social …

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Bootstrapping Guidelines For Your Business

Bootstrapping your business simply means starting out a business with very small capital, usually from your own pocket.  It also entails relying on internal funds rather than on external funding sources. Below are practical and effective guidelines on how to bootstrap your business. Limit spending Remember that debt and loans …

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How To Spot The Right Investor For Your Business

Spotting the right investor who will lend support to your business can be tricky.  Find out how you can objectively select the right financier. Below are some signals that could lead you to “the one”. Reference checks turn out good When you have a potential investor knocking at your door, …

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Why It’s Critical To Learn From Competitors

Learning from competitors need not involve observing what they’ve done and imitating it.  There are ways to learn from what they’re doing right without copying marketing strategies.  By merely observing what’s happening within your industry and keeping tabs on them for current and future use.  Study and analyze what makes …

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